SideBySideInsure
Updated with 2024 NAIC Complaint Data

Insurance Companies
Exposed, Not Promoted

We use real NAIC complaint ratios to show which carriers actually pay claims—not which ones pay us the most. Because when it matters, "15 minutes" means nothing.

How We Rank

Real Complaint Data

NAIC ratios, not star ratings

Price vs. Claims

Cheap means nothing if they deny

No Pay-to-Play

Rankings aren't for sale

The Number They Don't Advertise

NAIC Complaint Ratio: The Only Metric That Matters

A NAIC complaint index of 1.0 = industry average. Lower is better. USAA sits at 0.51 (half the complaints). Lemonade? 10.09—that's 10x more complaints than expected for their size. The AI that "handles claims in 3 seconds" also denies them.

USAA
0.51
Half industry complaints
GEICO
1.12
Slightly above average
LEMONADE
10.09
10x more complaints

Compare by Insurance Type

Real data from NAIC complaints, AM Best ratings, and state filings. We show you who pays—not who pays us.

Auto Insurance

Compare 10+ carriers by complaint ratio, not jingles. See who actually pays when you're in a fender bender.

USAA: 0.51 complaint ratio
State Farm: 0.79 ratio
Progressive: 1.21 ratio

Home Insurance

Florida and California in crisis. Carriers exiting. We track who's still writing policies—and who's fighting claims.

FL/CA: Limited carrier availability
Amica: 0.48 ratio (best overall)
Erie: 0.52 ratio (regional)

Life Insurance

Term vs. whole life decoded. Plus which insurtechs (Bestow, Ethos) actually work—and which are just apps.

Bestow: Instant approval, real backing
Haven Life: MassMutual backing
Ladder: Good tech, variable rates

What the Industry Doesn't Want You to Know

We dig into the data most comparison sites ignore. Real insights that affect your wallet.

$169B

The Float Game

Industry investment income in 2024. They profit by investing YOUR premiums—not just from underwriting.

25%

Loyalty Penalty

Auto premiums for loyal customers vs. new customers at Allstate. They reward shopping, not staying.

258

LexisNexis Pages

Average pages in your consumer report. They know every claim, inquiry, and address change since you started driving.

40%

Telematics Savings

Max discount for "safe driving" apps. But they also track location, hard braking, and time of day. Worth it?

How We Actually Rank Insurers

Unlike sites that rank by "who pays us most," we use public regulatory data.

1

NAIC Complaint Index (40% weight)

The National Association of Insurance Commissioners tracks every complaint against every insurer, adjusted for market share. A score below 1.0 means fewer complaints than expected.

2

AM Best Financial Rating (25% weight)

Will they be around to pay your claim? AM Best rates financial strength from A++ (superior) to D (poor). We only recommend A- or better.

3

Claims Satisfaction Data (20% weight)

J.D. Power and independent surveys measure actual claims experiences—not just "customer service" which means "answered the phone."

4

Price Competitiveness (15% weight)

We factor in price—but it's weighted last. The cheapest policy means nothing if they deny your claim or lowball your payout.

State Matters

Insurance Varies Wildly by State

Michigan's unlimited PIP made it the most expensive state for auto insurance. California's Prop 103 bans credit scores but rates are still brutal. Florida's no-fault chaos creates the highest fraud rates in America. We have state-specific guides.